Vega Sport raises the bar in sports and performance nutrition
WASHINGTON, February 13, 2012 – Money is pouring into fitness and training industries at a higher rate then ever before. Athletes are spending tens of millions of dollars annually on the latest gear, shoes, conditioning, and training programs, all touting the latest trends and geared towards enhanced results.
Despite all the enhanced technology and focus, the hype generally excludes the core component of fitness and performance, our fuel! Nutritional products promising ‘cutting edge’ and high quality are actually pumped full of cheap sugars, artificial sweeteners, additives, synthetic nutrients, and highly processed ingredients. This dilemma attracted the attention of vegan triathlete and Vega founder Brendan Brazier.
Click here for the entire story in the Omkara World column.